While Boeing is a brand, some might say that the 747 is a program within the brand. We think it has an identity on its own, though the 747 would not make sense if it were not made by Boeing.
However you position it, the Boeing 747 has one of the greatest brand identities of all, and it is good news that Boeing still finds life in the program, even though there are major challenges. Read about it on BrandlandUSA:
- Jumbo Jet Hostel, Stockholm: An old Pan American World Airways jumbo jet 747 is now a hip hostel in Stockholm.
- History of Pan Am's Worldport, the home of many a 747, and now Delta's terminal at JFK.
- Ways to Save the 747 Program, if we dare suggest.