Since the merger of Delta and Northwest, both brand names should survive. Delta would do well to protect the intellectual property of the Northwest brand and use the name, or risk losing it to a startup. And remember Delta, that ditching Northwest won't make airline fuel any cheaper! February 15, 2007 post, "Why the Northwest Name Should Survive."
"100 BRANDS TO BRING BACK"
Read BrandlandUSA's list of 100 Brands to Bring Back. Actually, it is now more than 100. And if your favorite old brand or product isn't on the list, please add it in the comments area.
BRANDLANDUSA 10 MOST MISSED BRANDS
1. Bell System While we have AT&T and Baby Bells, why don't more regional Bells use the logo they are entitled to use.