BrandlandUSA Blog. Where old brands live again. Brand strategy for brand preservation. Help us save historic brands.

Wednesday, August 19, 2009

Solutions for Reader's Digest after Ripple-nomics

We're thinking Reader's Digest after the Ripplewood blow up and bankruptcy.

Read BrandlandUSA's stories about how to save this American icon:

The potential of Reader's Digest in a Web 2.o World.
What to do about the magazine (and company) now that it is in bankruptcy. Hint: They need to channel the Wallaces. Seriously.

The stories are on BrandlandUSA.com is the website of business researcher and web editor Garland Pollard.

1 comment:

Brand Strategy8:19 pm
Iam a fan and subscriber of readers digest, sad to know that they are suffering bankruptcy.
ReplyDelete

Hey thanks for submitting! We'll post it KWIK!

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BRANDLANDUSA 10 MOST MISSED BRANDS

1. Bell System While we have AT&T and Baby Bells, why don't more regional Bells use the logo they are entitled to use.
2. Marshall Field's. Click here to see how it could be done.
3. Bonwit Teller (they tell us folks are working on bringing it back)
4. Dr. Denton's pyjama footie sleepers (once as big as Osh Kosh)
5. Morton Honey Buns (where are those skanky-good frozen Morton's Creme Pies and Morton's Honey Buns?)
6. Mutual Radio radio (Hey CBS, we all still know the The Shadow and Larry King ought to still live somewhere.
7. Oldsmobile (why does GM give Hummers but not Oldsmobiles?)
8. Pathé News (Fox News came back; why not Pathe?)
9. Peck and Peck, (the most special New York department chain, once an adjective, ought to live as a boutique or store brand, at least). It has been spotted at Stein Mart, of late.
10. Radio Shack's missing store brands (where are Optimus, Realistic and Archer?)
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