Tuesday, December 30, 2008

Toughskins Still in Game at Sears Roebuck



We were at Sears over the holidays and spotted the Toughskins brand in the kids department. Here, that famous commercial.

BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personal website is at GarlandPollard.com

Thinking French Lines and S.S. France



We were thinking that we would LOVE to take a trip on the French Lines, but its gone. Pity. Next best is reading an old post on the S.S. France, which is now in the ship graveyards in India.

Monday, December 29, 2008

BP Amoco 1950s Boston Guide

We found this in a box of old brochures.

Just think of the STUFF in the BrandlandUSA collection!

This Amoco guidebook series dates from 1955.

BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personal website is at GarlandPollard.com


American Made Cookware and Appliances

We love things made in the United States. So read our recent histories and features on:

BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance web content and editing; his personal website is at GarlandPollard.com
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Thursday, December 25, 2008

CBS Branding in the Holidays



What if CBS still did things like this?

BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personal website is at GarlandPollard.com

Wednesday, December 24, 2008

Merry Christmas from BrandlandUSA

On this Christmas, we are thinking Christmas, but in case you are thinking about brands here are some Christmas brand stories:

BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personal website is at GarlandPollard.com

Monday, December 22, 2008

Crosley Motors Inc.


Crosley. A company that made cars. And radios!

BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personal website is at GarlandPollard.com
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Chevrolet Bel Air


Chevrolet Bel Air. Good Car. Even better steering wheel.

BrandlandUSA.com is the website of business and travel writer and editor Garland Pollard. Contact him about freelance writing and editing; his personal website is at GarlandPollard.com
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Pontiac Lives

We guess Pontiac will make it. We hope so. We taxpayers own it.
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Saturday, December 20, 2008

Taj Mahal Hotel Bombay



At the Taj Gate, the wonderful Taj Mahal Hotel, once of Bombay, now of Mumbai. Check our main site for an upcoming history of the Taj hotel brand at brandlandusa.com
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Friday, December 19, 2008

McCarthur Milk Is Five Star


McArthur Dairy, one of Florida's great dairy brands.
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Rich, Aromatic Folgers This Christmas


"One of the classic Christmas commercials is the Folgers “Peter” commercial where college student “Peter” comes home for Christmas in a VW Bug, during a snowstorm, and makes Folgers coffee with his little sister. BrandlandUSA has an interview with Peter. Peter is actually Greg Wrangler, and he is still busy doing commercial work.

Click here: folgers-peter-tells-of-classic-xmas-commercial
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Wednesday, December 17, 2008

Charlie Brown Was Missing This



We think it would be so much more interesting if CBS still used this bumper, which dates from the Lou Dorfsman era. We thought about it because Dorfsman just died, and Charlie Brown Christmas, which used to be a staple on CBS, is now running each December on ABC.

The Folger's Peter Commercial



It's Christmas time, and we've seen the Amerada Hess trucks for sale, as well as the Life Savers Sweet Storybooks. But we haven't seen the Peter's Home commercial for Folger's. It's an odd bird of a commercial but completely successful; it looks like Robert Redford's Ordinary People and dates from the early 1980s, but it's happy.

We know that Smucker's now owns Folger's. Perhaps that's why. Read our post on Christmas Tradition Marketing.

Thinking Max Eckardt & Shiny Brite


They used to make this sort of stuff in America. Here, the old Shiny Brite brand of glass Christmas Tree ornaments. We are now looking up some history on Max Eckardt & Sons, the company that made these back in the day. Find out more at www.brandlandusa.com for in depth stories.
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Tuesday, December 16, 2008

Sweetbay in Florida

We like the Sweetbay logo, even if it isn't a legacy brand.

AB InBev New Logo



Good or bad? We have our position. Visit our main site http://www.brandlandusa.com/ to find it.
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Saturday, December 13, 2008

Dale's Does it Right in Fort Pierce


Tips to increase restaurant traffic:

Want to know how a family owned, independent restaurant survives the recession of 2008? Look at Dale's Real Pit Bar B Q in Fort Pierce, Florida. Founded in 1962, and hickory smoked, they keep prices low, service friendly, and bathrooms clean. They put some local high school team pictures on the wall, and some advertisements under laquer on the tables.

And then people come. If you want to know more about how to make your full service restaurant survive this little bit of slowdown, visit our main site and read about Ways to Save Your Casual, Full Service Restaurant
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Friday, December 12, 2008

A Partial Solution for Piracy in the Arabian Sea

Back in the day, the Brits knew how to fix the problem of piracy in the Gulf of Aden and Arabian Sea. While they didn't mess around with with places that didn't bother them on the open seas, they realized that places like Aden were critical. And so they occupied them. Mind you, they didn't occupy the whole country. They just kept the capital.

So on On 19 January 1839, Royal Marines occupied Aden for the British East Indian Company to prevent pirates. While advocating re-colonialism is a bit beyond the bounds of a simple branding blog (though it is a nice idea), there is a solution.

The flag. American flagged shipping. Bring it back, along with American ships. The problems of American shipping are vast, but in a time of piracy, when insurance rates are high, the protection of the American flag is critical. Perhaps the federal Maritime Administration could have some insta-rule flexibility, and make this happen.

Please read our post Bring Back the American Flagged Ship.

We would submit that a program of immediate flagging of any ship that wishes extra protection could help revive the idea of American shipping.

Thursday, December 11, 2008

Walgreen Private Label. Smart.


Here, store brand sherbet from Walgreens. They are brilliant at using different versions of their brand name, including old-styled lettering. It helps to show a historic narrative to consumers, and is fun packaging on top of that.

Visit our main site www.brandlandusa.com for in depth stories. Ideas? Leave a comment or email editor Garland Pollard

Wednesday, December 10, 2008

Chevrolet 3100 Truck

 

If they still made them like this, folks might want to call their congressman about a bailout.

Visit our main site www.brandlandUSA.com for in depth stories. Ideas? Leave a comment or email editor Garland Pollard
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Monday, December 08, 2008

Rankin Bass Characters Are Back on ABC Family

The Heat Miser and his friends from Rankin Bass are back on ABC Family in a new special, The Miser Brothers' Christmas.





The characters were part of The Rankin Bass Production of The Year Without a Santa Claus. ABC aired the original shows beginning in 1974, and ABC Family has continued the tradition.

Sunday, December 07, 2008

Oh Come All Ye Faithful

We came across this video of the lighting of the Neiman Marcus store in Downtown Dallas. Who says great Christmas traditions and strong department store brands are no longer? They just need to go to Dallas, and visit Neiman Marcus. By the way, the beginning of the second verse, "God on God, Light on Light" always gets me.



Visit our main site for a roundup of still operating downtown department stores at www.brandlandUSA.com.

Taylor Pork Roll from Taylor Provisions


If you are hungry for something terribly tasty, try a Taylor Pork Roll, made by Taylor Provisions of Trenton, N.J. The company was founded by John Taylor in 1856. Noted food writer Andrew Zimmern says that the idea of a pork roll might date back to the Revolutionary War. Whatever the date, they make us hungry.

They are sold by Doumar's, the classic drive-in restaurant in Norfolk.

A note on the logo. The "O" with the cross in Taylor comes from the way you cook the pork rolls. In order to fry them, you have to keep them flat. And to keep them flat, you have to cut little lines into the pork in four places so that when it cooks, it stays flat and doesn't curl up.

Visit our main site http://www.brandlandusa.com/ for in depth stories. Ideas? Leave a comment or email editor Garland Pollard

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Missing Life Savers?

Read our post on what has happened to Life Savers.

Thankfully, you can still buy a Sweet Storybook this Christmas. And Pep-o-Mint is still around.

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The Glow of a Vintage Duncan Yo-Yo


Walk the dog with us.

Few things are better than the feel of a Duncan Yo-Yo, especially when you first figure it out. But there is one problem. Glow in the dark yo-yos from Duncan don't glow after 30 years.

Visit our main site www.brandlandusa.com/ for in depth stories.
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Saturday, December 06, 2008

Newspapers That Will Survive


Want to know what newspapers will survive? Weeklies will survive. Here, a newspaper box (Sho-Rack brand?) from the Boca Beacon, in Boca Grande, Florida. The box is painted up with a local theme. ALL the content is local, and you can't get it online.

We also read about the importance of comics to the survival of newspaper. It's a great idea, and newspapers need to do some "hail Mary" things. Now is the time to try it.

If you want your DAILY newspaper to survive, you will have to visit our main site www.brandlandusa.com and read our post on Ways to Save the Daily Newspaper. There you can download our free white paper.
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Tuesday, December 02, 2008

Candlemaker in Advent




We recently found the Patrician brand of candles. Plain, white candles. Thankfully, they don't smell stinky like Yankee Candle.

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Fighting for Kraft Fudgies



If you miss Kraft Fudgies, please read our story on it and leave a comment at the BrandlandUSA.com story called Bring Back Kraft Fudgies.

Helene Curtis and Noxzema

Artifacts found at the Marco Island Museum in Old Marco, Florida. A cosmetic bottle, perhaps perfume, from Helene Curtis. Right, a trademark blue Noxzema jar, from the old Noxell company in Baltimore.

Visit our main site www.brandlandusa.com/ for wacky advice on keeping your brand alive, outside of a museum.