Thinking about dime stores like Kress, Kresge, Murphy and Woolworth. Read our post on F.W. Woolworth at Bring F. W. Woolworth back. In these times when we need dime stores, where are they? Thank goodness for Macon Brock's Dollar Tree.
Regional clothing brands are the best. Here, a logo from the late Nelson & Gwatkin, which was the J. Press of Main Street Richmond, Virginia. If you had a suit from Nelson & Gwatkin, you were not to be messed with.
Read about great Northern Neck of Virginia brands on our main website at www.brandlandusa.com. Questions? E-mail the esteemed and idisyncratic editor who kept his Nelson & Gwatkin hanger, not knowing that one day he would be able to blog it. Catch him by clicking his name, Garland Pollard.
U.S. automakers got a loan! $25 billion! Guess they will be around for a bit longer, we hope another hundred years.
Read our post on General Motors called GM's Unpopular Models. It tells you that for Buick to survive, it needs the LeSabre, Century, Park Avenue and Electra 225.
Radio Shack was once a hotbed of product innovation, and had a number of sub-brands including Science Fair, Micronta, Archer, Realistic and Weatheradio. We talk about these brands at length on our new site.
The pioneer computer brand, best known for its retro computer games, is expected to come back as a laptop or netbook. Check out the full story at www.brandlandUSA.com. If you have questions, Click here.
In any city, regional building suppliers can convey a real sense of history and their own importance in the community. Would you trust bricks and building supplies from W.R. Taylor? Of course. They have been in business "Serving Pensacola Over 100 Years."
Sometimes even a small resort can be a cool brand. Here, the Harbour Club in the northern part of Naples, Florida. The brand is the lettering, all well designed on a simple background of tile.
We think Northwest ought to stay Northwest, and Delta ought to stay Delta, though they can be married. We found this timetable from 2000, and it reminded us how Northwest is a VERY well-known brand in Asia, and valuable brand equity will be lost if Pacific routes are branded as Delta. Read Why the Northwest and Delta Brands Should Survive
A photo of an old Balenciaga dress from Marshall Field's taken at the Marriott's Blackstone Hotel, now called The Blackstone Renaissance Hotel. It's from the book Give the Lady What She Wants. As far as we know it is out of print.
Fans of the Marshall Field’s department store will rally again Tuesday. Top it off with dinner at the Blackstone!
Those fans of the Marshall Field’s department store will rally again Tuesday, not only to express support for the Field’s name TWO years after Macy’s killed it off, but to celebrate a new book on the iconic Chicago department store. The full story at our main website, www.brandlandusa.com.
The automotive blog The Truth About Cars by Martin Schwoerer reports that Talbot could return as an inexpensive car marque of Peugeot, perhaps made in Eastern Europe. They didn't like the idea. We sort of do, but we do think he has raised a valid discussion about the meaning of the Talbot brand.
As an American who is interested in cars, we know Talbot Simca as the sister car to the Plymouth Horizon. But he points out that the brand was one of the most expensive and exclusive of the European car brands early on. It was later acquired by Chrysler. Look about at the video of Colin McRae and his Talbot rally car that he competed in when he was 17. The brand is obviously hip.
Crocker, the California motorbike company, is back, led by Canadian Michael Schacht. The bikes were built between 1936 and 1942. Folks called them the Duesenberg of motorbikes. It was one of many brands in the U.S., including Vincent and Brough Superior, Indian and Harley. Forbes Life recently featured the brand, which retails for $65,000. Indian has been revived fully by Stephen Julius and Steve Heese, just after reviving Chris-Craft Boat Company.
Because the production run is only 100 or so, product licensing is certainly going to be a big part of the business strategy. The new bikes are EXACTLY like the old. This is the perfect solution for an old brand, and a low risk one. Make only a few, and your start up cost is lower. In addition, you do not offend the purists and collectors. You become a boutique brand, and can learn and test while you slowly revive the company. Once the consumer sees a good revived product, you can adapt the brand later on. Or not.
Hmmm. Reading about city and municipal branding, and which brand is better, is totally normative. What is a great city to one is a bad city to others.
So we were fascinated to read how city brands were rated by the Saffron European City Brand Barometer. The survey looked at "assets and attractions against the strength of their brands." In the survey, Paris was the top European city brand followed by London.
The BBC is airing a documentary on brands as part of their In Business series. It will be broadcast on Radio 4 in the UK in three weeks beginning 25 September and will be on the BBC World Service in October. In Business is hosted by Peter Day. We think its cool that his online bio states that the host is "slowly learning to play the cello and ring church bells."
Discussion topic this morning on talk radio. What song should Sarah Palin have as her "intro" before she addresses the RNC? Radio talk shows are buzzing, and bringing back an old name. Revlon's Enjoli. Actually, the commercial is based on the old Peggy Lee song, herself a good friend of Ronnie and Nancy, and as we recall, guest at the White House in the Reagan terms.
Looking at the commercial though, the Enjoli actress looks FAR more like Cindy McCain, except for the big hair. Today, Enjoli is one of the perfume brands of Revlon, including Charlie and Jontue. We can still hear the ads now. Back then, it was part of Charles of the Ritz, itself purchased and shut down by Revlon in 2002.
Frankly, there is more equity in Charles of the Ritz than Enjoli, but at least the latter is still on the shelves. Revlon, whose stock price SUCKS (is the stock FREE?), ought to think about how it could extract some value from Charles of the Ritz, either on its own, or through licensing. Charles of the Ritz is on the 100 Brands That Need to Come Back List.
Click on this demonstration video to see Green Works all purpose cleaner at work. It's 99.93 percent natural, and has a Sierra Club approval. Who would have thought that not only would the Clorox brand be able to extend into environmental products, but that Clorox Green Works would actually be consistent with the heritage of the brand. Tomorrow, log onto www.brandlandusa.com to find out more about how this great American brand is staying relevant.
Ideas? Comments? Contact the BrandlandUSA.com editor. We love to hear about old brands being revived, dead brands resuscitated or great brands in jeopardy. We will help spread the word. Click Here To Send E-mail
REALLY far. What if we told you that a broke artist's cartoon about a steamboat captain could turn into a shipping line? You would never believe us. But that's what happened. Here, the Disney Wonder (or is it Magic) heading out of Port Canaveral, Florida.
Not to worry. All of our stories are online at our main site, www.BrandlandUSA.com. Head there, and put your keyword term in the SEARCH box at the top of the page. It's THAT handy.
Since the merger of Delta and Northwest, both brand names should survive. Delta would do well to protect the intellectual property of the Northwest brand and use the name, or risk losing it to a startup. And remember Delta, that ditching Northwest won't make airline fuel any cheaper! February 15, 2007 post, "Why the Northwest Name Should Survive."
"100 BRANDS TO BRING BACK"
Read BrandlandUSA's list of 100 Brands to Bring Back. Actually, it is now more than 100. And if your favorite old brand or product isn't on the list, please add it in the comments area.
BRANDLANDUSA 10 MOST MISSED BRANDS
1. Bell System While we have AT&T and Baby Bells, why don't more regional Bells use the logo they are entitled to use.
9. Peck and Peck, (the most special New York department chain, once an adjective, ought to live as a boutique or store brand, at least). It has been spotted at Stein Mart, of late.
10. Radio Shack's missing store brands (where are Optimus, Realistic and Archer?)