It's Christmas time, and we've seen the Amerada Hess trucks for sale, as well as the Life Savers Sweet Storybooks. But we haven't seen the Peter's Home commercial for Folger's. It's an odd bird of a commercial but completely successful; it looks like Robert Redford's Ordinary People and dates from the early 1980s, but it's happy.
We know that Smucker's now owns Folger's. Perhaps that's why. Read our post on Christmas Tradition Marketing.