Monday, October 06, 2008

Play-Doh at Disney

We just thought this was fun. It's at Disney's Pop Century Resort. A brilliant opportunity for brand promotion.

Play-Doh began in 1956, developed by Rainbow Crafts in Cincinnati and is first sold in the toy department of Woodward & Lothrop Department Store in Washington, D.C. It later became part of Kenner, and is now a product of Hasbro.

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