Hmmm. Reading about city and municipal branding, and which brand is better, is totally normative. What is a great city to one is a bad city to others.
So we were fascinated to read how city brands were rated by the Saffron European City Brand Barometer. The survey looked at "assets and attractions against the strength of their brands." In the survey, Paris was the top European city brand followed by London.
We like London.
The top 10:
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