Sunday, August 31, 2008

Science Research Associates

It's back to school time. And what better to look at education brands. Here, a reading kit from Science Research Associates. This was a company, once owned by IBM, would turn students into budding scientists to beat the Soviets in the Space Race.

The company introduced the SRA Reading Laboratory Kit in 1957. The boxes, which fit perfectly with new education fads like Open Classrooms, had multiple choice questions on color coded cardboard inserts. IBM bought the company in 1964; it is now part of McGraw Hill.

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